Discover the Deep South

The Deep South is a great self-drive destination and the perfect place for getting to know the real America. From famous landmarks to hidden gems, there’s plenty to explore and discover.

The battlegrounds of the Civil War, the scenes of the Civil Rights movement epitomised by Martin Luther King, the luxuriant Smoky Mountains and the delicate, charming antebellum architecture are all yours to appreciate, and for jazz and blues lovers, it’s the perfect place to be immersed in musical history.

Music lovers, history buffs, outdoor enthusiasts and foodies tantalised by a feast of creole and Cajun cuisine will adore the Deep South.

Our preferred car rental company is Alamo, who have a wide variety of vehicles available to suit all trips and numerous pick-up and drop-off points all over the USA. With its vibrant cities, sprawling towns, vast plains and sunny coasts, the USA is one of the world’s greatest driving destinations. If you dream of an American road trip, Alamo have your car hire needs covered.

Jazz, Deltas & Beach Self-drive

10 nights

From £ 1999 pp View offer

Bourbon & Bluegrass Self-drive

9 nights

From £ 1899 pp View offer

Deep South Civil Rights Trail Self-drive

14 nights

From £ 2299 pp View offer

Deep South American Queen Cruise & Stay

13 nights

From £ 4999 pp View offer

Louisiana & Mississippi Creole & Culture Self-drive

12 nights

From £ 2299 pp View offer

Deep South Nature, History & Space Adventure

12 nights

From £ 2199 pp View offer

STATES OF THE DEEP SOUTH

ALABAMA

Sweet Home Alabama

Located in the heart of the deep south, Alabama is a short connecting flight or easy drive from key southern cities of Atlanta, New Orleans, Nashville or Memphis. With 32 miles of coastal beaches, beautiful mountains and the longest urban Whitewater rafting course in the world, Alabama boasts great outdoor experiences. Martin Luther King, Jr., Rosa Parks, Harper Lee and Hank Williams lived and made history in Alabama, and Alabama’s top museums include some of the largest in the world dedicated to space travel, vintage motorcycles, and civil rights. The state's music heritage includes legendary artists, Mardi Gras bands, and the song “Sweet Home Alabama.”

KENTUCKY

The Front Porch of the South

Kentucky is the front porch of the South, welcoming visitors with Southern hospitality. There’s so much to see and do in the Bluegrass State! While horses, bourbon and bluegrass are Kentucky’s signatures, here you’ll also find the birthplace of Abraham Lincoln and Muhammad Ali plus the finest in dining, arts, entertainment, history and thrilling outdoor adventure to make any visit complete. Enjoy the best of bluegrass music in the Bluegrass Hall of Fame and Museum or discover major music festivals. Kentucky is also home to a number of eclectic restaurants, innovative food dishes and a hearty culinary heritage.

LOUISIANA

Visit Louisiana and Feed Your Soul

From brass to bayous, po’boys to pralines, and jazz to jambalaya - there’s a whole lot to celebrate in Louisiana, and they do! Experience sights, sounds, and flavours you won’t find anywhere else in the world. Go for what they call, “joie de vivre.” It’s the joy of life and it’s a feeling that will lift you up, spin you around, and put you down in a lighter, brighter place. Start in New Orleans where music pours out from every corner and into the heart of all who visit. Then discover Cajun country, exotic bayous and more to feed your soul.

MISSISSIPPI

Birthplace of America’s Music

Blues, soul, country and rock’n’roll were born and bred way down in Mississippi. If you want to find out the stories behind the music, follow the Blues Trail or the Country Music Trail across Mississippi. Visit the B.B. King Museum & Delta Interpretive Center in Indianola or the GRAMMY Museum in Cleveland. Did somebody say Elvis? Experience the first part of Elvis’ incredible story at the Elvis Presley Birthplace in Tupelo. Relaxation and entertainment await on the Mississippi Gulf Coast, boasting 26 miles of sunny beaches as well as world-class casino gaming, golf and entertainment.

TENNESSEE

The Soundtrack of America

Your soundtrack of America starts here! Nearly every city, town and hamlet throughout Tennessee has a musical connection and tells its own story. A birthplace, an iconic radio station, a thriving music venue, a studio, a home, a festival - even a tragic crash site. Tennessee is home to seven distinct music styles. Some were born here, but all having flourished here. To truly discover everything that Tennessee has to offer very often means getting off the beaten track, but it is a rewarding journey to the heart of American music.

TRAVEL IN STYLE WITH BRITISH AIRWAYS

Fly with British Airways and you can travel direct from London to Nashville International Airport or New Orleans Louis Armstrong Airport. Once on board, the friendly cabin crew will take care of your comfort and safety, allowing you to sit back, relax and start your holiday as soon as you step on the plane.

PREMIUM ECONOMY - Bridging the gap between business class and economy is premium economy, which offers passengers that little bit more comfort for a little bit more money. You’ll enjoy wider seats, extra legroom, upgraded meals, larger television screens, priority boarding and additional luggage benefits.

BUSINESS CLASS - You’ll find spacious seating featuring lie-flat seats, enhanced food and drink options and a high level of service. Prior to boarding you’ll have access to an exclusive airport lounge, then priority boarding and extra luggage allowance.

FIRST CLASS - The pinnacle of air travel. Travel first class and enjoy very spacious seats which convert to flat beds, exceptional service and fine dining menus. Enjoy airport lounges, priority boarding, extra luggage allowance.