Discover the Deep South

The Deep South is a great self-drive destination and the perfect place for getting to know the real America. From famous landmarks to hidden gems, there’s plenty to explore and discover.

The battlegrounds of the Civil War, the scenes of the Civil Rights movement epitomised by Martin Luther King, the luxuriant Smoky Mountains and the delicate, charming antebellum architecture are all yours to appreciate, and for jazz and blues lovers, it’s the perfect place to be immersed in musical history.

Music lovers, history buffs, outdoor enthusiasts and foodies tantalised by a feast of creole and Cajun cuisine will adore the Deep South.

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Rock 'N' Roll, Rockets & Elvis Self-drive Tour Holidays
Rock 'N' Roll, Rockets & Elvis Self-drive Tour

12 nights

from £1999 pp

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Bluegrass & Bourbon Trail Self-drive Tour Holidays
Bluegrass & Bourbon Trail Self-drive Tour

9 nights

from £1699 pp

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American Queen Steamboat - New Orleans to Memphis Holidays
American Queen Steamboat - New Orleans to Memphis

10 nights

from £3799 pp

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STATES OF THE DEEP SOUTH

ALABAMA

ALABAMA

Sweet Home Alabama

Nestled in the heart of the American Deep South, Alabama sweeps down from the foothills of the Appalachians to the 32 miles of white sand beaches on the Gulf Coast. Alabama has a flavour all of its own. Award winning cuisine, the best barbecue and seafood fresh from the Gulf. Awash with history and southern charm, Alabama is a cultural gem. From its prominent role in the American Civil War to its deep roots in the Civil rights struggles of the 20th century, there’s plenty to discover.

KENTUCKY

KENTUCKY

The Front Porch of the South

Kentucky welcomes visitors with Southern hospitality and while horses, bourbon and bluegrass are our signatures, here you’ll also find the birthplace of Abraham Lincoln and Muhammad Ali plus the finest in dining, arts, entertainment, history and thrilling outdoor adventure to make any visit complete. The state also hosts large music festivals as well as food festivals throughout the year.

LOUISIANA

LOUISIANA

Visit Louisiana and Feed Your Soul

Louisiana is a place like no other. It’s beautiful outdoor environments and unbeatable live music. It’s centuries of history within an ever-evolving culture. It’s gumbo, étouffée, boudin and the best seafood in the world. Whatever it is that brings you to Louisiana, you’ll be glad to have followed your passion. Because once you experience Louisiana, it’ll keep you coming back.

MISSISSIPPI

MISSISSIPPI

Birthplace of America’s Music

Blues, country and rock ‘n’ roll. It all started right here. And on any given night, it’s still going strong. From the Coast to the Delta to the northern hills, singers and musicians make juke joints, clubs and concert halls rock. Fans come from around the world to sit down and see the real thing – live and a-live as we say. Follow the music along the Blues or Country Music Trails and visit Elvis Presley’s birthplace in Tupelo to discover why Mississippi has produced many of the world’s most renowned musical artists of all time.

TENNESSEE

TENNESSEE

The Soundtrack of America

Your soundtrack of America starts here! Nearly every city, town and hamlet throughout Tennessee has a musical connection and tells its own story. A birthplace, an iconic radio station, a thriving music venue, a studio, a home, a festival – even a tragic crash site. Tennessee is home to seven distinct music styles. Some were born here, but all having flourished here. To truly discover everything that Tennessee has to offer very often means getting off the beaten track, but it is a rewarding journey to the heart of American music.

Where to stay in Discover the Deep South

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