Discover the Deep South
The Deep South is a great self-drive destination and the perfect place for getting to know the real America. From famous landmarks to hidden gems, there’s plenty to explore and discover.
The battlegrounds of the Civil War, the scenes of the Civil Rights movement epitomised by Martin Luther King, the luxuriant Smoky Mountains and the delicate, charming antebellum architecture are all yours to appreciate, and for jazz and blues lovers, it’s the perfect place to be immersed in musical history.
Music lovers, history buffs, outdoor enthusiasts and foodies tantalised by a feast of creole and Cajun cuisine will adore the Deep South.
Our preferred car rental company is Alamo, who have a wide variety of vehicles available to suit all trips and numerous pick-up and drop-off points all over the USA. With its vibrant cities, sprawling towns, vast plains and sunny coasts, the USA is one of the world’s greatest driving destinations. If you dream of an American road trip, Alamo have your car hire needs covered.
Sweet Home Alabama
Located in the heart of the deep south, Alabama is a short connecting flight
or easy drive from key southern cities of Atlanta, New Orleans, Nashville
or Memphis. With 32 miles of coastal beaches, beautiful mountains and the
longest urban Whitewater rafting course in the world, Alabama boasts great
outdoor experiences. Martin Luther King, Jr., Rosa Parks, Harper Lee and Hank
Williams lived and made history in Alabama, and Alabama’s top museums
include some of the largest in the world dedicated to space travel, vintage
motorcycles, and civil rights. The state's music heritage includes legendary
artists, Mardi Gras bands, and the song “Sweet Home Alabama.”
The Front Porch of the South
Kentucky is the front porch of the South, welcoming visitors with Southern
hospitality. There’s so much to see and do in the Bluegrass State! While
horses, bourbon and bluegrass are Kentucky’s signatures, here you’ll also find
the birthplace of Abraham Lincoln and Muhammad Ali plus the finest in dining,
arts, entertainment, history and thrilling outdoor adventure to make any visit
complete. Enjoy the best of bluegrass music in the Bluegrass Hall of Fame and
Museum or discover major music festivals. Kentucky is also home to a number
of eclectic restaurants, innovative food dishes and a hearty culinary heritage.
Visit Louisiana and Feed Your Soul
From brass to bayous, po’boys to pralines, and
jazz to jambalaya - there’s a whole lot to celebrate
in Louisiana, and they do! Experience sights,
sounds, and flavours you won’t find anywhere
else in the world. Go for what they call, “joie de
vivre.” It’s the joy of life and it’s a feeling that will
lift you up, spin you around, and put you down in
a lighter, brighter place. Start in New Orleans
where music pours out from every corner and into
the heart of all who visit. Then discover Cajun
country, exotic bayous and more to feed your soul.
Birthplace of America’s Music
Blues, soul, country and rock’n’roll were born and bred way down in
Mississippi. If you want to find out the stories behind the music, follow
the Blues Trail or the Country Music Trail across Mississippi. Visit the
B.B. King Museum & Delta Interpretive Center in Indianola or the
GRAMMY Museum in Cleveland. Did somebody say Elvis?
Experience the first part of Elvis’ incredible story at the Elvis Presley
Birthplace in Tupelo.
The Soundtrack of America
Your soundtrack of America starts here! Nearly every city, town and
hamlet throughout Tennessee has a musical connection and tells its
own story. A birthplace, an iconic radio station, a thriving music venue,
a studio, a home, a festival - even a tragic crash site. Tennessee is home
to seven distinct music styles. Some were born here, but all having
flourished here. To truly discover everything that Tennessee has to offer
very often means getting off the beaten track, but it is a rewarding
journey to the heart of American music.
TRAVEL IN STYLE WITH BRITISH AIRWAYS
Fly with British Airways and you can travel direct from London to Nashville International Airport or New Orleans Louis Armstrong Airport. Once on board, the friendly cabin crew will take care of your comfort and safety, allowing you to sit back, relax and start your holiday as soon as you step on the plane.
PREMIUM ECONOMY - Bridging the gap between business class and economy is premium economy, which offers passengers that little bit more comfort for a little bit more money. You’ll enjoy wider seats, extra legroom, upgraded meals, larger television screens, priority boarding and additional luggage benefits.
BUSINESS CLASS - You’ll find spacious seating featuring lie-flat seats, enhanced food and drink options and a high level of service. Prior to boarding you’ll have access to an exclusive airport lounge, then priority boarding and extra luggage allowance.
FIRST CLASS - The pinnacle of air travel. Travel first class and enjoy very spacious seats which convert to flat beds, exceptional service and fine dining menus. Enjoy airport lounges, priority boarding, extra luggage allowance.