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About Premier Holidays

About Premier Holidays

Premier Holidays is a privately owned, independent tour operator and part of the Premier Travel Group which was established in 1936. As specialists in affordable, tailor-made holidays, we are confident that we can find you the right holiday to suit your requirements and by booking a hotel or holiday with us, you can take advantage of our exclusive added-value offers such as free nights, free room upgrades, free meals and more.

The Premier Holidays Way

At Premier Holidays we pride ourselves on our attention to detail and strive to offer the best service possible. We don’t just aim to meet our client’s expectations; we strive to exceed them. Premier believes that individuals deserve individuality. By providing quality products, value for money and a more personal service, we constantly work to deliver the exceptional.

The fact that we are an independent tour operator enables us to give you the widest choice of destinations, grades of accommodation and airlines, so that we can offer a holiday to match every pocket and every dream. We are not only able to arrange packages but also tailor-made trips. Over the years we have also organised holidays to celebrate many special occasions including honeymoons and anniversaries. We have so many years experience, we realise just how important it is to get it exactly right. Whatever your holiday dream we are here to make it come true.

We firmly believe that your holiday should be as individual as you are. That’s why, with Premier Holidays, you can tailor-make every part of your holiday to suit you. From the day you depart, to the length of your holiday, to where you stay and how you travel. We are not tied to offering a limited range of options such as only allowing you to travel on certain days or stay for specified seven or fourteen night durations. We work with a wide range of scheduled airlines – many of whom fly every day to the destinations we feature - and that means that you have so much more flexibility when you come to plan your itinerary......together we’ll ensure we create your ideal holiday.

Exclusive Premier Plus offers throughout all our destinations continue to provide value for money and a more personal touch for our clients. We offer early booking offers, free nights, guaranteed room upgrades and guaranteed late check-outs.

We also have dedicated reservations teams who provide a personal service, our travel advisors are highly experienced and possess specialist destination knowledge.

Premier Holidays are different to other tour operators in many ways, so much so that many of our customers decide to travel with us year after year. We hope that you will become one of them.

Your protection

When you are planning a holiday, whether it be to a Faraway destination or somewhere closer to home, you not only want to know that your tour operator has the necessary experience to guide you through complex itinerary planning, but you also want to know that your holiday is financially safe.

Premier Holidays are members of ABTA with membership number V0762. As such we abide by ABTA's Code of Conduct. For Sea travel and accommodation only bookings, your monies are protected under the bond held with ABTA.

The air holiday packages shown are ATOL protected by the Civil Aviation Authority. Our ATOL number is ATOL 2713. Please see our booking conditions for more information.

Premier Holidays Ltd is registered in Great Britain. Company registration number is 1791598 | VAT registration number: GB 720 2576 61

90 Years of Travel

90 Years of Memories

Timeline

1936

Premier is launched

Premier launches and acquires bus routes between market towns in Cambridgeshire.
1952-1980

18 branches open

Branches open across East Anglia selling coach, rail and holiday travel. Today there are 37 branches.
1960

Premier Airlines formed

First commercial airline to fly from Cambridge Airport to Jersey.
1963

Premier Travel Agency

Premier Travel Agency is formed as a limited company.
1979

Premier Holidays division

Premier Holidays starts operating holidays to Jersey from Cambridge Airport.
1980

Channel Islands brochure

Holidays to Guernsey launch; first Channel Islands brochure unveiled.
1984

Premier Holidays Ltd

Premier Holidays is formed as a limited company.
1989

Asia brochure introduced

Asia brochure launches and quickly becomes a specialist portfolio.
1992

First America brochure

Premier establishes itself as a key player in the American market.
1993

Available on Viewdata

Products become available on the Viewdata platform.
1995

Indian Ocean & Dubai

Adds the Indian Ocean and Dubai to the destination portfolio.
1996

Isle of Man added

Isle of Man added to the short-haul portfolio.
2003

Canada brochure introduced

Introduces Canada brochure.
2005

South Africa added

Added South Africa to destinations and renamed the Asia brochure to Faraway.
2006

Agent website launched

New agent website with resources, competitions, training, and online booking launched.
2010

Australia & New Zealand

Australia and New Zealand brochure added to destination portfolio.
2011

Standalone Canada brochure

First standalone Canada brochure introduced.
2012

New reservations system

Brand new reservations system introduced.
2014

South Africa brochure launched

Dedicated South Africa brochure launched; new documentation and Premier Road books for USA and Canada.
2015

Brochures revamped

All brochures revamped with more maps, destination info, and guidance to enhance client stays.
2016

Head office relocation

Head office moves to new state-of-the-art premises in Cambourne, Cambridgeshire.
2017

New Managing Director

Niki Waters appointed as Managing Director.
2018

Board strengthened

Debbie Goffin, Mark Godfrey, and Heidi Blades join the board.
2020-2022

85th year celebrated

Premier Travel Group celebrates 85th year; sales team supported agents throughout the pandemic.
2025

Growth and awards

Expands sales team; launches new reservation system; wins TTNG UK and short-breaks Provider of the Year 2025.

Book with Premier Holidays

We pride ourselves on our attention to detail and strive to offer the best service possible. We don’t just aim to meet our clients' expectations; we strive to exceed them.

Call 08444 937 531

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